BrainTrade
five strokes on one radius, stacking into a signal that thins to a single node
- Client
- The Brain Trade
- Year
- 2025
- Kind
- Modular mark
On light and dark, large and small
Small sizes
The two oranges are 1.34:1 apart. The stack holds, and the single node at the tail lasts longest.
The idea
A trading education platform. A node-and-wave mark, with 'Brain' and 'trade' in two colours and no space between.
One radius, used for everything. Every stroke is one node tall, and the five rows sit on a 26.27 pitch.
Geometry and measurements
Constructionas drawn · measured
As drawn
The shipped glyph, untouched.
Measured
Drawn from the radius the file states, not traced over the artwork.
What the file says12 properties
Icon bounds
185.55 × 133.00
Five strokes fill the height exactly — first row starts at 0.00, last ends at 133.00.
Node diameter
27.90
Every terminal, no exceptions. The radius 13.9507 is written literally in the path data.
Stroke height
27.90 × 5
All five strokes are exactly one node tall. The node is the stroke weight.
Row pitch
26.27
Rows overlap by 1.63, so the stack reads as connected rather than stacked.
Row widths
80.45 / 132.99 / 185.55 / 80.45 / 27.90
Rows one and four are identical to the hundredth; row five is a single node.
Tone order
alternating
#FF7532, #FFA072, #FF7532, #FFA072, #FF7532 — strictly by row, never within one.
Wordmark split
#060751 / #63637F
'Brain' and 'trade' take different colours. The compound name is set as two words with no space.
Cap height
70.10
The B spans 20.12 to the 90.22 baseline.
x-height / cap
68.5%
48.04 against 70.10 — lower than Vectora's, a quieter and more conventional fit.
Ascenders
two heights
The d reaches 20.12, exactly the cap line. The t stops at 28.81 — 87.6% of it.
Icon → wordmark
33.29 · 25.0%
A clean quarter of the icon's height. That ratio is the clearspace rule.
Variant rule
10 of 15 paths
Only the wordmark adapts between grounds. The five icon paths are byte-identical in both files.
Contrastfour ratios
WCAG relative luminance on the fills in the file. The 4.5:1 bar is applied only where it applies — a graphic element is not text. Cards that say “on dark” are measured on near-black, #08070a.
7.50:1
Orange on dark
Of the orange and the navy, the only one that can carry text on near-black.
1.11:1
Navy on dark
On near-black the navy all but disappears. It is a light-ground colour.
18.15:1
Navy on white
On the ground it was drawn for it is the strongest value in the set.
1.34:1
The two oranges
Close by design — the alternation is a texture, not a division.
Measurements
Measured off the vector
Every curve in the mark uses one radius.
The construction panel draws a 13.95 circle from that number; it lands on the node.
The five strokes fill the icon height exactly.
Row edges measure 0.00 and 133.00 against a 133-unit clip.
Only the wordmark changes between grounds.
Ten of fifteen paths differ across the two supplied files; the five icon paths do not.
The mark runs at navigation scale in production.
thebraintrade.com, top left.
Measured from both supplied SVGs by solving each cubic for its extrema.