About me

Kristiyan Rusev

Senior UI/UX designer

I work across brand identity, websites, design systems and internal tools, mostly for trading businesses.

My background started in web and graphic design. Today, my work includes page structure, detailed interfaces, component systems and developer handoff. On selected projects, I also build the application or frontend.

I'm a Senior UI/UX Designer at Internovus and a co-founder of Elektrocode.

View selected work My story

Skills and toolkit

Interface design and systems
Responsive layouts, reusable components, variants and interface states. I define the shared rules alongside the pages that use them.
Tools
- Figma
- Figma Variables
- Framer
UX and structure
Information architecture, flows and responsive layouts, as shown in the Zenstox mobile navigation, the Finansero account-tier selector and the Langround claim flow.
Tools
- Figma
Brand and visual design
Marks, wordmarks, typography and visual direction. My identity work often develops alongside the website it needs to support.
Tools
- Illustrator
- Photoshop
- Figma
- Spline
Development and automation
Frontend development, browser motion and internal applications. In Creative Builder, an image model makes the artwork, and headlines, logos and legal copy are added afterwards as separate layers.
Creative Builder
Working knowledge
- HTML and CSS
- JavaScript and TypeScript
- Astro
- React
- Three.js
- Python
- Claude Code

Experience at a glance

7+: YearsFreelance and in-house design experience
12: Case studiesRole, decisions and delivery status documented
11: Identity projectsMarks and wordmarks presented on this site

Education: Business Informatics · D. A. Tsenov Academy of Economics · 2020–2024
Languages: Bulgarian — native · English — working language

Courses and credentials

Training in creative software, AI literacy and development tools. Verification links are included where available.

How I work

Establish the requirements
For a redesign, I review the existing pages and identify the structure, content and implementation constraints that need to shape the work.
Design the repeated parts with the pages
Typography, variables and components develop alongside the screens. The pages show where the shared rules work and where a specific treatment is needed.
Document what the build needs
I specify component states, layouts and responsive behavior for handoff. When I also develop the project, those decisions continue into the code.

My story

2015–2020
Dimitar Hadjivasilev Professional Economics School
Informatics economist
My first formal training in informatics and economics. I began taking on freelance design work while still at school.
2017–2018
Borisov Studios
Freelance web and graphic designer
Created social media and marketing visuals, working with promotional briefs and the formats they needed.
2019
Devnox
Freelance web and graphic designer
Worked on website wireframes and prototypes, focusing on page structure, navigation and interface layout.
2019–2022
Splend Design
Web and graphic designer
Designed web and promotional material, including catalogues, menus, business cards, flyers and posters. My responsibilities also included managing and mentoring junior web designers.
2020–2024
D. A. Tsenov Academy of Economics
Business Informatics
Studied alongside my design work, adding a formal background in systems, data and business processes.
2022
WebTrade Ltd.
Web Designer
Worked on websites and brand identities, including interface designs implemented as web applications.
2023–present
Elektrocode
Co-founder
A studio working across web design, product interfaces and branding.
Current role
Internovus
Senior UI/UX Designer
Work across trading websites and design systems, alongside internal applications for the marketing team. Creative Builder and CreativeOPS are two projects I designed and built here.
- Creative Builder
- CreativeOPS