Cazam
a C with a road through it, in the brand's two colours
- Client
- Cazam · Sofia
- Year
- 2025
- Kind
- Letter mark and wordmark
On light and dark, large and small
Small sizes
The C holds at every size. The road's hairline top edge thins below 32px, and at 24px only its red-to-navy shading is left.
The idea
Cazam sells checked used cars from a showroom in Sofia. The mark is a red C with a road running through its counter, beside a navy wordmark.
The road is its own shape, laid across the C's counter and drawn beneath the letter. Its gradient runs 40.58° down to the right, and its two stops are the C's red and the wordmark's navy.
Geometry and measurements
Constructionas drawn · measured
As drawn
The shipped glyph, untouched.
Measured
Plotted in the lockup's own units, over a dimmed copy of the file's paths. The circles are the gradient's two stops.
What the file says12 properties
Icon bounds
39.01 × 38.98
Square to within 0.09%.
The road
27.57 × 12.12
A separate shape across the C's counter. Its right end stops 1.19 short of the C's outer edge.
Draw order
road, then C
The road is drawn first, so where the two overlap the C covers it and the road runs into the letter.
Road gradient
#E54B4B → #2A2A72
Its two stops are the literal fills of the C and of the wordmark. The road blends the logo's own two colours.
Ramp
40.58° · 17.33
Down to the right, from (17.96, 16.12) to (31.11, 27.39) in the lockup's units.
Stops
0.22 · 0.81
The first 22% of the ramp holds flat red and the last 19% flat navy; only the middle 59% blends.
Wordmark
5 paths
One per letter — C, a, z, a, m — 110.30 wide beside a 39.01 icon.
C centring
Δ 0.04
The wordmark's capital centres at y 19.47 and the icon at 19.51: the word is aligned on its C, not its lowercase.
x-height / C
71.3%
16.97 against 23.81.
a overshoot
+0.48 · +0.41
Past the z's flat x-height at the top and its baseline at the foot: the rounds overshoot, as rounds should.
Glyph reuse
Δ 0.006
The two a's measure 18.53 × 17.86 each: one glyph set twice.
Icon → wordmark
3.69 · 9.5%
The tightest clearspace here; inviertas, next, holds 12.0%.
Contrastfour ratios
WCAG relative luminance on the fills in the file. The 4.5:1 bar is applied only where it applies — a graphic element is not text.
3.86:1
Red C on white
A graphic, so the 3:1 bar for non-text applies — and it clears it.
12.56:1
Navy wordmark on white
The wordmark's navy, and the colour the case study sets its text in.
3.25:1
Road navy on the C
Where the road's navy end meets the red letter: enough for the two shapes to read apart.
3.42:1
Red on Cazam's grey
The mark on the website's own page grey keeps its 3:1.
Measurements
Measured off the vector
The road is painted in the logo's own two colours.
Its gradient stops are #E54B4B and #2A2A72 — the C's fill and the wordmark's fill.
The wordmark is centred on its capital.
C centre y 19.47 against the icon's 19.51, from the path extrema.
Both a's are one glyph.
18.53 × 17.86 each, to within six thousandths.
The mark is the website's identity.
The Cazam case study, which carries the same file.
Measured from the case study's logo.svg — the Figma file's Logo component — by solving each cubic for its extrema.