inviertas
an icon that is a letter, so the word cannot be set without it
- Client
- inviertas
- Year
- 2025
- Kind
- Monochrome logotype
On light and dark, large and small
Small sizes
A 3.57-unit gap is 2.8% of the mark's height, under a pixel at 32px. By 24px the dot closes on the disc.
The idea
An investment brand. The disc and the dot above it ARE the leading i — the word needs the mark to spell itself.
The disc is 97.51 across and the dot 24.38 — a ratio of 3.9996 to one.
Geometry and measurements
Constructionas drawn · measured
As drawn
The shipped glyph, untouched.
Measured
The dot sits 5.60 units right of the disc's axis, where the stem of an i would put it.
What the file says10 properties
The module
4 : 1
Disc 97.51 against dot 24.38 — a ratio of 3.9996. One decision governs both shapes.
Disc
97.51 × 97.51
Square to the hundredth, which for a circle means a true circle rather than a drawn approximation.
Dot
24.38 × 24.38
Equally exact, and separated from the disc by 3.57 — under a seventh of its own width.
Dot placement
5.60 right
Offset from the disc's axis, not centred on it. The dot belongs to a letter.
Icon bounds
97.51 × 125.45
Taller than wide because it is a letter with a dot, not a badge.
Wordmark
8 glyphs
The name has nine letters. The icon supplies the first, which is why there are only eight here.
x-height
74.87
Against a tallest glyph of 102.11 — 73.3%, a tall lowercase cut for a lowercase-only name.
Overshoot
+1.21
Round letters drop past the 116.81 baseline. Present but restrained.
Icon → wordmark
15.06 · 12.0%
Tighter than any mark here but Cazam. It has to be — the mark and the word are one word.
Variant rule
10 of 10 paths
Every path recolours between grounds, icon included — the only mark here whose icon is one of the word's own letters.
Contrastfour ratios
WCAG relative luminance on the fills in the file. The 4.5:1 bar is applied only where it applies — a graphic element is not text. Cards that say “on dark” are measured on near-black, #08070a.
14.16:1
Ink on white
The ground it was drawn for, and the only pairing in this identity that uses its actual colour.
1.42:1
Ink on dark
On near-black the ink all but disappears, which is why the reversed lockup is white.
20.09:1
White on dark
The reversed lockup, and the strongest ratio measured across every mark here.
4.29:1
Grey on the ink
The closest any brand colour here comes to carrying body text, and it still misses 4.5:1.
Measurements
Measured off the vector
The disc is exactly four times the dot.
97.51 ÷ 24.38 = 3.9996. Both are bounding boxes off the artwork.
The icon is the word's first letter.
Eight glyph paths for a nine-letter name.
Every path changes colour between the two lockups.
All ten paths differ across the supplied files; in the other five two-variant brands here, the icon's own paths keep their fills.
Measured from both supplied SVGs. The 4:1 module is the quotient of two measured widths.