Vectora
a V folded along a diagonal so one glyph reads as two planes
- Client
- Vectora
- Year
- 2025
- Kind
- Mark and wordmark
On light and dark, large and small
Small sizes
The arms are 1.24:1 apart in luminance. The silhouette holds at favicon size.
The idea
A financial services brand. One glyph: a V inside a continuous-curvature square, wordmark cut tight against it.
Horizontally the V is centred to five thousandths of a unit. Vertically it sits 3.41 low — an optical correction for a top-heavy shape.
Geometry and measurements
Constructionas drawn · measured
As drawn
The shipped glyph, untouched.
Measured
Every line is plotted in the mark's own units, over a dimmed copy of the shipped paths.
What the file says12 properties
Container
158.76 × 160.00
0.78% narrower than tall. A chain of cubics, not a rectangle with a corner radius.
Horizontal centring
Δ 0.005
Glyph centre 79.385 against a container centre of 79.38.
Vertical placement
−3.41 · 2.13%
Set below the mathematical centre so a top-heavy shape stops floating. Confirmed intentional.
Tone break
12.83°
Runs (79.28, 85.57) → (106.00, 91.66). It is what turns a flat V into a fold.
Arm terminals
Δ 0.08
Both cut flat and horizontal, flush to within eight hundredths of a unit.
Vertex
rounded
The one soft join in a glyph whose every other terminal is a hard cut.
x-height / cap
71.7%
59.78 against 83.36 — high, which is what keeps the wordmark legible small.
t ascender
88.6% of cap
Stops deliberately short of the cap line rather than matching it.
V → e kern
−7.43
The bounding boxes overlap: the e tucks under the V's right arm.
r → a kern
−1.63
The second overlap in a seven-letter word. The fit is cut, not defaulted.
o overshoot
+1.58
The round drops below the flat letters' baseline, as a round should.
Icon → wordmark
37.23 · 23.3%
Measured against the mark's own height. That ratio is the clearspace rule.
Contrastfour ratios
WCAG relative luminance on the fills in the file. The 4.5:1 bar is applied only where it applies — a graphic element is not text. Cards that say “on dark” are measured on near-black, #08070a.
6.03:1
Brand green on dark
Clears AA on near-black, so the green can carry text there and not only fills. On white it is 3.33:1.
15.34:1
Wordmark ink on white
The light lockup. Not pure black — a blue-cast near-black.
3.33:1
White arm on green
A graphic element, so the 4.5:1 text bar does not apply to it.
2.70:1
Tinted arm on green
Only 1.24:1 from the white arm, so it reads as a fold and not a second shape.
Measurements
Measured off the vector
Every figure on this page comes from the shipped vector.
Re-parse the SVG and solve each cubic for its extrema.
The scale ladder is one geometry at five sizes, not five exports.
View source — every size references the same <symbol>.
The vertical drop is a deliberate optical correction.
Confirmed by the designer; the measurement itself is on this page.
Only the wordmark changes between the light and dark lockups.
Seven of ten paths differ across the two supplied files; the three icon paths are identical.
Measured from the supplied SVG by solving each cubic for its extrema.