tradit
a stepped square perched on the opening letter rather than set beside it
- Client
- tradit
- Year
- 2023
- Kind
- Perched mark
- My part
- Sole designer: brand identity, design system and every screen
On light and dark, large and small
Small sizes
One small square with one notch. The notch is still a clean step at 16px, so nothing on this ladder fails.
The idea
A trading brand. A small stepped square rests on the ascender of the opening t, overlapping rather than clearing it.
The square is 60.99 on both sides and overlaps the letter under it: 39.53 across, 11.26 down.
Geometry and measurements
Constructionas drawn · measured
As drawn
The shipped glyph, untouched.
Measured
The lit box is the intersection of the mark's bounds with the opening glyph's.
What the file says9 properties
The mark
60.99 × 60.99
Square to the hundredth. A stepped form, with the notch cut from its lower left.
Overlap
39.53 × 11.26
It sits ON the opening letter, not above it. The mark and the glyph share space.
Against x-height
64.6%
60.99 against an x-height of 94.35. Small enough to read as a diacritic rather than a second element.
The two t's
not identical
81.01 × 125.93 for the first, 58.89 × 116.10 for the last — the opening t carries the mark.
a and d
98.54 each
Two different letters at exactly the same width — one consistent round across the set.
Tallest point
y 41.66
Not an ascender — the dot of the i, which outreaches every stem in the word.
x-height
94.35
Measured 81.31 to the 175.66 baseline.
Overshoot
+1.34
The rounds drop past the baseline. The largest overshoot measured across the marks here.
Variant rule
6 of 7 paths
The wordmark adapts; the green square is identical in both files.
Contrastfour ratios
WCAG relative luminance on the fills in the file. The 4.5:1 bar is applied only where it applies — a graphic element is not text. Cards that say “on dark” are measured on near-black, #08070a.
10.96:1
Green on dark
Third strongest accent on near-black here, behind Finansero's mint and TradeApp's cyan.
1.83:1
Green on white
Drawn as a shape for dark grounds, never set as a word.
16.10:1
Wordmark on white
Near-black. The light lockup leans on maximum contrast to hold a very bright accent.
1.80:1
Grey on the green
Nowhere near the 4.5:1 a section ground needs, so this colour stays an accent here.
Measurements
Measured off the vector
The mark overlaps the opening letter.
Mark x 41.48–102.47 against the glyph's 0.00–81.01, and y 0.00–60.99 against 49.73–175.66.
The word's two t's are different drawings.
81.01 × 125.93 and 58.89 × 116.10 — a 27% difference in width.
Only the wordmark changes between grounds.
Six of seven paths differ across the supplied files.
Measured from the two supplied lockup SVGs, the overlap taken as the intersection of two measured boxes.